The Coca-Cola Company wants to be a digital first business – an aspiration not easy for a legacy, brick & mortar advertiser. But 12 month ago, the beverage manufacturer gave itself a ...
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Coca-Cola China, working with McCann Worldgroup Shanghai, has released a new label design for their iconic annual ‘Share a Coke’ summer campaign. The new packaging, the 'Code bottle', is ...
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OMD topped the Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, for 2015. The report summarises the overall media performance in the year ...
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In recent months we’ve seen a number of remarkable hellos and goodbyes of advertising icons. Coca-Cola was no longer as happy as it once was with its campaign. So after seven years of ...
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In a push to reach out to more users in the developing markets, Facebook has launched a new 'Slideshow' ad feature which brings a video-like experience in countries with low connectivity. ...
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Across the globe, people are using mobile devices and adopting visual language to communicate. As a result, video consumption is sky-rocketing, particularly in high-growth regions. To ...
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Apple is back to being the ‘world’s most valuable brand’ reclaiming the title from Google in 2015. A BrandZ report by WPP and Millward Brown report highlighted that Apple increased its ...
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Mad Men, the popular award winning TV show about the advertising world, recently came to an end after seven seasons. The finale drew more than 3.6 million viewers, but perhaps more ...
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With advancements in technology, advertisers and brands are under constant pressure to innovate not only in terms of advertising strategies but also on content. Brands across the board ...
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Much like the thought process that ‘digital marketing’ is archaic, there is a movement questioning the relevance of phrases such as ‘social media marketing’ or ‘mobile marketing’. After ...
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