The reality of data, technology and personalisation

Unpacking a client’s CRM problems in a recent workshop I heard the Head of Sales say, ‘our reps don’t want to put their contact information into the database
READ MORE +Unpacking a client’s CRM problems in a recent workshop I heard the Head of Sales say, ‘our reps don’t want to put their contact information into the database
READ MORE +The CRM company, Salesforce has revamped its product and introduced Salesforce Lighting. Salesforce Lightning combines the new Lightning Experience and the new Lightning Design System ...
READ MORE +Are we bored yet on hearing the same things about social media? Don’t get me wrong - social media has received its due fame but the question is whether it is telling the complete story. ...
READ MORE +To further strengthen its regional business push, Isobar Asia Pacific has appointed Sandipan Roy to the newly created post of regional strategy director. He will a part of Isobar’s ...
READ MORE +