An ad tech red envelope for you
You’ll probably be one of the billion+ people who will be sitting down to New Year’s Eve dinner later today to welcome in the Year of the Dog and celebrating with a number of time ...
READ MORE +Tag: data
#2018Trends: Integration of data, tech & creativity is still key
2018 is the year to realise the promises of effectively integrating data, tech and creativity to truly understand consumer journeys, and engage audiences in meaningful ways, that lead to ...
READ MORE +Programmatic budgets rise as brands seek greater control: Study
Brands are continuing to increase their ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency, a new study from the World Federation ...
READ MORE +Back to basics in 2018
2017 saw a series of dramas in the ad industry with YouTube losing some of the world’s biggest advertisers in multiple, high-profile, brand safety scandals and Facebook admitting up to ...
READ MORE +Data-driven marketing for B2B: Three lessons from the B2C world
The consumer world has been using data to inform selling and marketing decisions for many years. For instance, the retail industry uses loyalty cards to encourage repeat purchases as well ...
READ MORE +Roy Morgan Research partners with Eyeota for new Helix Personas Indonesia
In an increasingly fragmented, data-driven media landscape, Eyeota and Roy Morgan Research have partnered to make Helix Personas Indonesia available in the digital, programmatic trading ...
READ MORE +Customer experience leads business investment in APAC: Report
Design and creativity are key differentiators for businesses to stay ahead of their competitors and deliver the best experiences for their customers, a new research from Adobe ...
READ MORE +IPG Mediabrands Malaysia promotes Sujith Rao to lead Inventure
IPG Mediabrands Malaysia has integrated its marketing cloud consulting services to amplify its research and consulting arm, Inventure; and promoted Sujith Rao as Inventure’s ...
READ MORE +Publicis partners with Alibaba to create Uni Desk
Reinforcing the organisation’s commitment to leadership in digital, data and technology, Publicis Groupe launched a partnership with Alibaba Group bringing benefit to the clients of ...
READ MORE +DAN names Mark Keddie as first Global Data Protection Officer
As businesses prepare for the biggest shake up in data protection history, driven by the new General Data Protection Regulation (GDPR), Dentsu Aegis Network has appointed Mark Keddie to ...
READ MORE +- 1
- 2
- 3
- 4
- Next Page »