Going into 2019, content marketing seems to be all the buzz, but it isn’t exactly a new concept. One of the earliest forms dates to the 1930’s when one company would sponsor program ...
READ MORE +
As fraud continues, data quality will grow as a concern Audience data quality is a growing challenge for the industry. Invalid traffic through bots is especially harmful, and can skew ...
READ MORE +
You’ll probably be one of the billion+ people who will be sitting down to New Year’s Eve dinner later today to welcome in the Year of the Dog and celebrating with a number of time ...
READ MORE +
2018 is the year to realise the promises of effectively integrating data, tech and creativity to truly understand consumer journeys, and engage audiences in meaningful ways, that lead to ...
READ MORE +
Brands are continuing to increase their ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency, a new study from the World Federation ...
READ MORE +
2017 saw a series of dramas in the ad industry with YouTube losing some of the world’s biggest advertisers in multiple, high-profile, brand safety scandals and Facebook admitting up to ...
READ MORE +
The consumer world has been using data to inform selling and marketing decisions for many years. For instance, the retail industry uses loyalty cards to encourage repeat purchases as well ...
READ MORE +
In an increasingly fragmented, data-driven media landscape, Eyeota and Roy Morgan Research have partnered to make Helix Personas Indonesia available in the digital, programmatic trading ...
READ MORE +
Design and creativity are key differentiators for businesses to stay ahead of their competitors and deliver the best experiences for their customers, a new research from Adobe ...
READ MORE +
IPG Mediabrands Malaysia has integrated its marketing cloud consulting services to amplify its research and consulting arm, Inventure; and promoted Sujith Rao as Inventure’s ...
READ MORE +
