Reinforcing the organisation’s commitment to leadership in digital, data and technology, Publicis Groupe launched a partnership with Alibaba Group bringing benefit to the clients of ...
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As businesses prepare for the biggest shake up in data protection history, driven by the new General Data Protection Regulation (GDPR), Dentsu Aegis Network has appointed Mark Keddie to ...
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Video ad serving platform SpotX introduced Audience Lock, a new offering that provides a secure environment to conduct data-driven transactions and allows buyers and sellers to maintain ...
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For marketers, a great customer experience is the primary way for them to differentiate themselves from competitors in 2017. But a recent survey by Adobe & Econsultancy highlights ...
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When Rob Bradley, Global VP of Digital Commercial Strategy at CNN, joined the media company in May 2015, he was given the mandate to embrace the digital world further and grow the digital ...
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Modern marketing is a curious one. Fueled in part by technological advancements, innovations today allow marketers to extend and optimise their reach and budgets. The industry is ...
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The mobile device is central to our lives today. We communicate, connect, share and transact on the most important aspects of our daily lives – right there, on the device we carry around ...
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When it comes to digital marketing, predicting the future usually requires a reassessment and extrapolation of the past. Our industry seems to move in cycles, with the same topics ...
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Data spend across Asia-Pacific decreased by seven per cent quarter-on-quarter in Q3 2015, driven by Australia, according to figures releases in the Eyeota Index. This decline was due to a ...
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From November 3-5, 2015, Dublin played host to Web Summit, which has been dubbed by some as “the best technology conference on the planet”. The conference brings together agencies, ...
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