There is a school of thought which maintains that 'all data is good'. Well personally, I think most of it is garbage. Rather than focus our attention on 'big data', I suggest that we turn ...
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Disruption is shaking up the business world. New technologies are continuously evolving, propelling the natural transformation of the customer buying process. The exponential growth of ...
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After an anticipated slow first quarter, global audience data usage increased 62 per cent in the second quarter from Q1 and Asia-Pacific grew 81 per cent, according to data by Eyeota. ...
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We’ve seen a massively volatile market the past two weeks with all major indexes making significant slides. Markets were already in the red last two week, but the carnage began again last ...
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With nearly USD 450 billion in eRetail sales during 2014, China had comfortably surpassed the US (USD 296 billion) to become the largest single market, with Japan, the UK and France ...
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Going beyond traditional advertising agency base, marketers are now looking for domain experts to driver marketing performance and handle exploding data, digital migration, channel ...
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We are making history. The past month or so we have seen an unprecedented number of advertisers go to pitch. Globally this is adding up to north of $20 billion in media spend that will be ...
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The great lie about online privacy is ‘unraveling’, according to a damning report in TechCrunch this week. According to them, the ongoing harvest of vast amounts of personal data in ...
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The advertising industry saw big global brands embracing programmatic and enter the marketplace on 2014. IAB figures shows that programmatic advertising in the UK grew to GBP 1 billion, ...
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US Universities are now following a heavily quant approach to marketing. This is in tune with the fact that Big Data is a big trend in US. Of late, we have seen a lot of discussion on ...
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