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Global ad spend to grow by 4% in 2015 to USD 529 bn: Carat forecast

September 22, 2015 Shubhi Tandon

Global advertising spend will grow by four per cent in 2015 to USD 529 billion, which is a slight decline from the 4.6 per cent predicted in March 2015, according to a report by Carat. ...

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Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.