Back to basics in 2018

2017 saw a series of dramas in the ad industry with YouTube losing some of the world’s biggest advertisers in multiple, high-profile, brand safety scandals and Facebook admitting up to ...
READ MORE +2017 saw a series of dramas in the ad industry with YouTube losing some of the world’s biggest advertisers in multiple, high-profile, brand safety scandals and Facebook admitting up to ...
READ MORE +Global digital publishing, consultancy and training group Econsultancy, the Employment and Employability Institute (e2i) and the National Trades Union Congress (NTUC) U Associate has ...
READ MORE +Growth in these challenging times isn’t easy to come by, and more so in an agency landscape that’s fast-changing and rife with competition in digital marketing from consulting and ...
READ MORE +In advertising circles, the growing power of digital media vs. the staying strength of traditional media has been an ongoing debate. The believers in digital use the rapid growth of ...
READ MORE +One of the big challenges for global brands is to reach out to varied audience through their digital campaigns. While marketers see how relevant it is to make their digital interactions ...
READ MORE +Going beyond traditional advertising agency base, marketers are now looking for domain experts to driver marketing performance and handle exploding data, digital migration, channel ...
READ MORE +With the evolution of technology and the rise in the multi-device consumer in India, it has become imperative for brands in India to have presence across all platforms. Marketing pundits ...
READ MORE +The digital paid search map is getting more intertwined with the rest of the web. Brands now have to consider their strategy for pure desktop and mobile search, social advertising, ...
READ MORE +The year 2015 can be seen as a year in which the communications industry heads back to the future. The digital universe has become hydra-headed, shape shifting. Marketers are drowning in ...
READ MORE +Publicis Groupe’s global acquisition of Sapient in a USD 3.7 billion all-cash deal witnessed its fair share of news frenzy in India. Through this deal, Publicis seeks to leverage ...
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