Back to basics in 2018
2017 saw a series of dramas in the ad industry with YouTube losing some of the world’s biggest advertisers in multiple, high-profile, brand safety scandals and Facebook admitting up to ...
READ MORE +Tag: digital marketing
Econsultancy, e2i & NTUC launch digital marketing course
Global digital publishing, consultancy and training group Econsultancy, the Employment and Employability Institute (e2i) and the National Trades Union Congress (NTUC) U Associate has ...
READ MORE +What agencies need to know about navigating a digital future now
Growth in these challenging times isn’t easy to come by, and more so in an agency landscape that’s fast-changing and rife with competition in digital marketing from consulting and ...
READ MORE +Digital vs traditional media: The case of the missing versus
In advertising circles, the growing power of digital media vs. the staying strength of traditional media has been an ongoing debate. The believers in digital use the rapid growth of ...
READ MORE +CMOs lag in creating campaigns that engage global audience
One of the big challenges for global brands is to reach out to varied audience through their digital campaigns. While marketers see how relevant it is to make their digital interactions ...
READ MORE +Marketers look beyond agencies to exploit data and digital
Going beyond traditional advertising agency base, marketers are now looking for domain experts to driver marketing performance and handle exploding data, digital migration, channel ...
READ MORE +How to tackle the omni-focussed consumer with technology
With the evolution of technology and the rise in the multi-device consumer in India, it has become imperative for brands in India to have presence across all platforms. Marketing pundits ...
READ MORE +The real challenge of digital marketing is wastage
The digital paid search map is getting more intertwined with the rest of the web. Brands now have to consider their strategy for pure desktop and mobile search, social advertising, ...
READ MORE +Balancing digital and traditional for the right media mix
The year 2015 can be seen as a year in which the communications industry heads back to the future. The digital universe has become hydra-headed, shape shifting. Marketers are drowning in ...
READ MORE +Publicis.Sapient: Transformative in India?
Publicis Groupe’s global acquisition of Sapient in a USD 3.7 billion all-cash deal witnessed its fair share of news frenzy in India. Through this deal, Publicis seeks to leverage ...
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