It pays good to be a niche company offering services to a fast growing segment. Singapore-based Mobikon Asia Pte Ltd, a three year old start up, focussing on digital marketing solution ...
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To help brands and marketers follow best practices when devising their digital marketing strategies, Interactive Advertising Bureau (IAB) Australia has brought out the Digital Workflow ...
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Southeast Asia has been a trade crossroads for thousands of years, and now is a digital crossroads for Internet and mobile innovation as well. Some local markets are large enough or ...
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The last couple of months have been good for Indian digital media agency Magnon Solutions as the company has bagged some major accounts for providing digital media services. It has been ...
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When you drop into fst’s website, the simplicity of the site design and its three letter logo seems quite at odds with what the content says – creative matters. But then you go through ...
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The lines between earned, owned and bought media (or above and below the line) have been blurred with digital media. Organisations – consumer and business to business – are taking a ...
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“To create a company where anyone who wanted to touch the brand could have access to it” – that was her vision. Simple, Powerful and Embracing - that had the customer at the centre of ...
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In this episode of DMA Decision Makers, we met up with Vipul Chawla, the Chief Marketing Officer of Yum! Brands. We had a chat on how brand consistency is key especially for a global ...
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Dentsu, one of the leading integrated communications company has set up a new digital agency, Dentsu Mobius Pte. Ltd., to focus on the growing digital and social media marketing needs of ...
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Australian media communication company STW Group owned Bohemia has appointed a new digital director to drive its digital business in the market. The agency has hired Ikon ...
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