In the last three years, the entire mechanics of digital media planning has drastically changed. Earlier, media planning used to comprise significant share for awareness and performance ...
Global advertising spend will grow by four per cent in 2015 to USD 529 billion, which is a slight decline from the 4.6 per cent predicted in March 2015, according to a report by Carat. ...
In the past five years, India has transformed its skepticism towards digital technology to faith and optimism that will lead developments in the Indian economy to a knowledge-based one. ...
GroupM is one of the few media holding companies at present that take the digital mandate forward to a level where a significant portion of the agency revenues come on the back of its ...
Publishing companies like Hearst Magazines, Condé Nast and Time Inc are pursuing diverse strategies to drive up digital sales, and have all seen major growth in reader numbers as a ...
Around four months back in May, Aday.org initiated by the Swedish non-profit foundation Expressions of Humankind had asked people around the world to pick up their camera and photograph ...
Recently iProperty.com Singapore has started a new journey to transform its business and better serve consumers and agents alike. Sean Tan, General Manager, iProperty.com Singapore ...
In an industry changing decision, the Audit Bureau of Circulations Singapore has chalked out a new set of reporting rules for newspapers and magazines when auditing their circulation ...
Consumer’s time spent on digital today is more than ever. In the past year, an average 4 hours of each day is used surfing the net via the PC. Consider how many more hours can be added on ...