Top-performing companies globally are more than twice as likely to be using AI for marketing (28 per cent vs. 12 per cent), a report by Adobe and Econsultancy found. This aligns with ...
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Global digital publishing, consultancy and training group Econsultancy, the Employment and Employability Institute (e2i) and the National Trades Union Congress (NTUC) U Associate has ...
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Nearly three-quarters (71 per cent) of organisations feel they have been successful (either ‘very’ or ‘quite’) in implementing their marketing automation campaigns, according to the State ...
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A majority of brands in Australia and New Zealand believe that cross-channel marketing activities have a major impact on increasing conversions (77 per cent), enhancing advocacy (57 per ...
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For marketers, a great customer experience is the primary way for them to differentiate themselves from competitors in 2017. But a recent survey by Adobe & Econsultancy highlights ...
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Marketing automation is a priority for many marketers in Southeast Asia as half of them are using some form of it. This was highlighted in the State of Email and Marketing Automation ...
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About 70 per cent of APAC mobile traffic comes from smartphones, compared to 61 per cent in North America and 60 per cent in Europe. This reflects the region’s readiness for a ...
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As companies decisively move to make exceptional customer experience (CX) a point of differentiation for their brand, a study by Econsultancy in partnership with Adobe take a closer look ...
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Online sales are expected to jump from 1.84 trillion RMB in 2013 to 4 trillion RMB in 2016-2017 in China. Chinese consumers, especially those who live in urban areas, and part of the ...
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Online advertising is growing around the world according to a recent research commissioned by The Rubicon Project, which is an independent real-time trading platform for digital ...
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