Adults in South Korea will spend more than one-quarter of their daily media time on a smartphone this year, according to eMarketer’s latest time spent with media forecast. eMarketer ...
READ MORE +
Hong Kong's digital advertising expenditure is set to grow by 14 per cent this year and expected to reach USD 639 million, according to eMarketer’s latest forecast. Mobile now accounts ...
READ MORE +
In China, video is the fastest growing ad format within digital, and by 2021, eMarketer expects it will overtake spending on traditional TV, accounting for 13.4 per cent of all media ad ...
READ MORE +
Twitter's largest audience comes from the island country Japan, as it reached a total of 25.1 million people, according to eMarketer's latest forecast. In total, Twitter accounts for 47.3 ...
READ MORE +
Mobile marketing firms InMobi and TUNE analysed the biggest mobile usage trends in the year gone by and have released a report ‘2015 Mobile India a Year in Review’. The report ...
READ MORE +
Social network advertising will reach USD 25.14 billion this year, according to an eMarketer estimate. Out of the total, just over 30 per cent will be spent in Asia-Pacific, and of that, ...
READ MORE +
Facebook drives social media's ad revenue growth as eMarketer estimates that the global social network ad spending will reach USD 25.14 billion in 2015, higher than the USD 23.68 forecast ...
READ MORE +
In 2015, China alone will account for one billion mobile phone users in Asia-Pacific, according to a recent eMarketer report produced in conjunction with Starcom Mediavest Group. The ...
READ MORE +
We are entering the new age of ecommerce now, that of m-commerce. From social to shopping, mobile is now our preferred screen for all purposes. But are we ready for shopping only on our ...
READ MORE +
Retail mcommerce sales will reach USD 333.99 billion this year in China, according to eMarketer, up 85.1 per cent from 2014. This highlights that mobile accounts for 49.7 per cent of all ...
READ MORE +
