Jill Orr joins Eyeota as COO
Eyeota, the audience data platform, has appointed Jill Orr as the company’s first Chief Operating Officer. Based in London, Ms Orr is responsible for scaling Eyeota’s commercial and ...
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Eyeota appoints Peter Hunter as General Manager ANZ
Eyeota continues to gather momentum in Asia Pacific, the company has appointed industry veteran Peter Hunter to lead ANZ as General Manager. Peter brings more than 20 years experience ...
READ MORE +Eyeota appoints Andrew Tu as Managing Director, Asia-Pacific
Eyeota has appointed Andrew Tu as Managing Director, Asia-Pacific, succeeding Eyeota Co-founder Trent Lloyd who moves into a global role as the new EVP Global Publisher Strategy and ...
READ MORE +Eyeota partners with NRI in Japan to enhance audience targeting
Eyeota, the audience data platform, has integrated with Nomura Research Institute, Ltd. (NRI), a provider of consulting services and systems solutions, that will allow it to offer NRI’s ...
READ MORE +Roy Morgan Research partners with Eyeota for new Helix Personas Indonesia
In an increasingly fragmented, data-driven media landscape, Eyeota and Roy Morgan Research have partnered to make Helix Personas Indonesia available in the digital, programmatic trading ...
READ MORE +Audience data usage declines by 7% in APAC in Q3 2015
Data spend across Asia-Pacific decreased by seven per cent quarter-on-quarter in Q3 2015, driven by Australia, according to figures releases in the Eyeota Index. This decline was due to a ...
READ MORE +APAC audience data usage rises by 81% in Q2 2015
After an anticipated slow first quarter, global audience data usage increased 62 per cent in the second quarter from Q1 and Asia-Pacific grew 81 per cent, according to data by Eyeota. ...
READ MORE +APAC audience data expenditure in Q1 decreases
The audience data expenditure in APAC decreased in Q1, in line with the seasonal slowdown in Q1 worldwide, according to an Eyeota report. The report also highlighted that the global ...
READ MORE +SEA audience data spend rises six-fold in Q4
Brands are spending more on audience data worldwide with the automotive sector leading globally, especially the luxury vehicle brands. This is because the advertisers are willing to pay a ...
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