Being a customer-centric business will increasingly rely on algorithms and shared-access models. Every organisation strives to become customer-centric, but how do you keep your ...
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Counting numbers of followers and tabulating 'likes' have never been effective ways to measure social media success. For many analytics professionals, social analytics seems like ...
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Internet of Things (IoT) has redefined communication across devices and people. India may still be in the nascent stages of witnessing this development but information technology ...
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Carl Sandburg once described a foggy day from the perspective of ‘a little cat’ who peered through the harbour fog on its silent haunches before moving on. A few years ago, real time ...
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Opera is all set to acquire AdColony, a mobile video advertising platform, to deliver mobile video advertising to publishers and advertisers with a combined reach of more than 700 million ...
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In a connected world, where information and entertainment is available at your fingertips, what more does the consumer expect? Convenience. After all, convenience is what has driven ...
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According to research firm Gartner, PC shipments totalled 76 million units in the second quarter, a 10.9 per cent drop from last year. Another report by IDC too doesn't have encouraging ...
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The biggest challenge brands on social media face is how to engage the thousands of fans they have acquired. A mere 'Like' isn't sufficient and most of these fans aren't repeat visitors ...
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Sarah Ivey, EVP, Director of Communication Planning, Worldwide Initiative Every one’s talking mobile. It is the best thing out there to capture consumer attention. But how many brands ...
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Indians love their mobile phones, it apparent from the recent numbers released by Gartner. The market is expected to grow by 11 percent this year over 2012. According Gartner, India’s ...
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