In the social media age, it is the consumers who are in control of the brands. With rising consumer expectations, brands today are expected to deliver at the right time - the 'moment of ...
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Of the 77 per cent people in Southeast Asia who have clicked on or read a mobile ad in the past month, 52 per cent were intentional and 48 per cent were unintentional clicks, an Omnicom ...
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As millions of consumers tune in to 2014 FIFA World Cup, it is becoming evident that media consumption patterns are evolving drastically. The World Cup is set to become the most mobile ...
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