2018 is the year to realise the promises of effectively integrating data, tech and creativity to truly understand consumer journeys, and engage audiences in meaningful ways, that lead to ...
READ MORE +
IPG Mediabrands has launched Pasar Media, a one-stop-shop for all media buys, to serve the SME market in Malaysia. The platform created by IPG Mediabrands, and Ansible, its mobile and ...
READ MORE +
IPG Mediabrands Malaysia has announced its latest effort, Project Illuminate, a Mediabrands-wide CSR initiative to help empower and educate underprivileged communities. The CSR ...
READ MORE +
According to MAGNA's latest report, OOH advertising is now a $29 billion market, responsible for approximately six per cent of the $500 billion global advertising spending. However, OOH ...
READ MORE +
IPG Mediabrands has launched Rapport in Malaysia, a global specialist network agency in the Out-of-Home (OOH) sector. Leading Rapport in Malaysia as Managing Director is Hor Jian Tsin. He ...
READ MORE +
IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG) which includes agency Universal McCann (UM), has been appointed as the digital agency of record for PacSafe, the ...
READ MORE +
IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG), has been appointed as the digital AOR for AIA Bhd., the insurance provider in Malaysia. The agency won the account ...
READ MORE +
In an exclusive partnership, IPG Mediabrands and HIVE have launched their social programmatic marketplace, which allows brands to programmatically target Malay affinity clusters on social ...
READ MORE +
IPG Mediabrands has launched Society Singapore. Society will encompass all of the core disciplines of social media under one roof including content strategy and planning, ideation and ...
READ MORE +
The media innovation specialist group, IPG Mediabrands Japan has appointed Hiroki Ito to Head of Cadreon, the ad tech unit responsible for developing best-in-class programmatic technology ...
READ MORE +
