Until the last five years, Virtual Reality (VR) was a technology seen only in science fiction movies. However, the launch of VR headsets in the last few years made this technology dream ...
We’ve been exposed to augmented reality for a while now. HP’s Aurasma product can add augmented layers of information and entertainment to print ads, catalogue pages or product packaging ...
Last year UnderArmour and their agency won a slew of Cannes Lions for their 'I will what I want' campaign, featuring Giselle Bundchen. The Harvard Business Review featured an article this ...