While Instagram reached 200,000 advertisers recently, mobile app ads have also risen leading to app installs increasing 196 per cent year-over-year. A Kenshoo report highlighted that the ...
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Last week Google confirmed a significant update to its search engine results page (SERP) with the removal of the right hand side ads on desktop. This change comes as a result of ...
READ MORE +Luxola, a beauty e-commerce startup newly acquired by LVMH, is an online beauty destination that delivers products to people’s home. Luxola first launched in Singapore in 2011 and quickly ...
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The number of mobile app installs show a 346 per cent increase globally since the second quarter of 2014. The advertising spend by mobile app developers worldwide quadrupled since the ...
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In a major move for Instagram, the photo sharing app owned by Facebook has switched on its advertising API. The company announced a test of its advertising API in June, and now it has ...
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Asia-Pacific and Japan region outpaced all other markets in terms of the growth rates in paid search advertising spend, clicks and impressions, especially on mobile devices. ...
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The digital paid search map is getting more intertwined with the rest of the web. Brands now have to consider their strategy for pure desktop and mobile search, social advertising, ...
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Data is not just making a difference in search advertising – it is now the lifeblood of fast moving paid search and social campaigns. Search is often the first thing a person does if ...
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It has been 20 years when the first banner ad on the web by AT&T in the United States went live. With a copy as simple as 'Have you ever clicked your mouse right here?', display ...
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