After two months of entry submission, pre-screening and a rigorous jury process, chaired by Vikram Sakhuja, Socialathon India winners were awarded at a ceremony in New Delhi on August 7, ...
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I came into this year's Cannes festival mid-week and it has been a fantastic few days. Innumerable awespiring chats, kick-ass work showcases, surprising celeb dropping, red carpet steamy ...
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While digital marketers are exploring the opportunity in the Food & Beverage industry online, there are products which are dealing with regulatory concerns in the offline world. In a ...
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In this age of communication where brands are trying hard to differentiate themselves from the clutter existing the market, many players are launching innovative and unconventional ...
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India is already dubbed a mobile-first market not only because of the number of handsets in the country or the growth of smartphones but also because of the manner in which consumers are ...
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Publicis Groupe’s global acquisition of Sapient in a USD 3.7 billion all-cash deal witnessed its fair share of news frenzy in India. Through this deal, Publicis seeks to leverage ...
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‘Whoa’ --- that was more or less the first reaction to Facebook’s announcement of acquiring social messaging app WhatsApp. It is not just the acquisition alone that attracted the reaction ...
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The surprise success of newly formed Indian political party – Aam Aadmi Party (AAP) struck the right cord with the youth with its single point agenda of eradicating corruption. The ...
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Are we bored yet on hearing the same things about social media? Don’t get me wrong - social media has received its due fame but the question is whether it is telling the complete story. ...
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The digital advertising arena has been abuzz with discussions on Facebook’s decision to finally introduce video ads, a development that has been in the making for some time now. With ...
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