With all the trends in emerging technology, there is need for some form of forward thinking approach to designing experiences. In the next five to 10 years, every company will need design ...
READ MORE +
2017 saw a series of dramas in the ad industry with YouTube losing some of the world’s biggest advertisers in multiple, high-profile, brand safety scandals and Facebook admitting up to ...
READ MORE +
2018 is the year of ‘integration’. From social to programmatic to data science, from online to offline, marketing technology has grown in complexity and volume, specialised in purpose and ...
READ MORE +
The new year is the perfect time for reflection and change. It is an opportunity to look back on the past year and take stock of what worked, what could have been better, and to craft new ...
READ MORE +
Gone are the days when television ruled the media budgets, as Magna's forecasts highlight that digital ad spends are expected to surpass TV in Asia Pacific this year. With the ...
READ MORE +
Just before Christmas, I crowdsourced the LinkedIn community to see what their business based New Year Resolutions were going to be and I have compiled a list of the best 10: 1. Rahul ...
READ MORE +
The consumer world has been using data to inform selling and marketing decisions for many years. For instance, the retail industry uses loyalty cards to encourage repeat purchases as well ...
READ MORE +
As noted futurologist Roy Amera observed in 2006: “We tend to overestimate the effect of a technology in the short run, and underestimate the effect in the long run.” Never have these ...
READ MORE +
The new devices announced by Apple recently were not ‘meh’ if you work in the media and marketing industry. The impact of Augmented Reality (AR) on media, society and daily life will be ...
READ MORE +
“Nobody counts the number of ads you run; they just remember the impression you make,” said the late Bill Bernbach, often heralded as the original Don Draper. This couldn’t be more true ...
READ MORE +
