Huge, the global experience agency, has appointed Amy Chia as Vice President of New Business Development for its Asia Pacific operations. Based in Singapore, Ms Chia will be tasked with ...
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With all the trends in emerging technology, there is need for some form of forward thinking approach to designing experiences. In the next five to 10 years, every company will need design ...
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2017 saw a series of dramas in the ad industry with YouTube losing some of the world’s biggest advertisers in multiple, high-profile, brand safety scandals and Facebook admitting up to ...
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2018 is the year of ‘integration’. From social to programmatic to data science, from online to offline, marketing technology has grown in complexity and volume, specialised in purpose and ...
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The new year is the perfect time for reflection and change. It is an opportunity to look back on the past year and take stock of what worked, what could have been better, and to craft new ...
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Gone are the days when television ruled the media budgets, as Magna's forecasts highlight that digital ad spends are expected to surpass TV in Asia Pacific this year. With the ...
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Just before Christmas, I crowdsourced the LinkedIn community to see what their business based New Year Resolutions were going to be and I have compiled a list of the best 10: 1. Rahul ...
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The consumer world has been using data to inform selling and marketing decisions for many years. For instance, the retail industry uses loyalty cards to encourage repeat purchases as well ...
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As noted futurologist Roy Amera observed in 2006: “We tend to overestimate the effect of a technology in the short run, and underestimate the effect in the long run.” Never have these ...
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The new devices announced by Apple recently were not ‘meh’ if you work in the media and marketing industry. The impact of Augmented Reality (AR) on media, society and daily life will be ...
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