“Nobody counts the number of ads you run; they just remember the impression you make,” said the late Bill Bernbach, often heralded as the original Don Draper. This couldn’t be more true ...
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Traditionally, brands told consumers what to buy. Today, customers themselves drive the buying patterns, and brands alter their marketing efforts accordingly. This change can be seen ...
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Marketers could be forgiven for feeling overwhelmed. New challenges appear to emerge every day – new platforms, new concerns about brand safety, new issues with our agency partners. ...
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As the world evolves to a more digitised era, new and emerging innovations will disrupt the way different industries operate. In the field of marketing, we have witnessed the ...
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Until we discovered that chatbots had the potential to completely revolutionise how consumers communicate, search, browse and buy with a brand, the emerging technology was lending itself ...
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Millennials are consuming media in different ways, and this has various implications for brands. The change trends will only intensify as Generation Z brings in newer ways of interacting ...
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For marketers, a great customer experience is the primary way for them to differentiate themselves from competitors in 2017. But a recent survey by Adobe & Econsultancy highlights ...
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With travellers increasingly turning to travel and vacation websites for research, it is increasingly important for travel marketers to have a well-planned marketing strategy. ...
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Millennial consumers in Singapore appear to prize consistency and reliability when making buying decisions, a survey by ICLP found. In a survey of close to 300 millennials in ...
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When it comes to successful marketing, it's never a case of taking a set-and-forget approach. The most effective campaigns are those that are closely monitored, tested, tailored and ...
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