Mobile the next media powerhouse
When the first call was placed on a handheld mobile phone in 1973, the prototype device used was capable of less than 30 minutes of battery life and took 10 hours to re-charge. ...
READ MORE +Tag: mcommerce
Payment functions in retail apps to be a norm by 2015
As a next level of audience engagement that will have a direct impact on the revenues, consumer brand companies and retailers should look at integrating payment option in their branded ...
READ MORE +Mobile Engagement: Where it’s at
The population of the digital world has long been absorbed with the idea of connection. The need to connect is at the epicentre of all our activities regardless of whether that connection ...
READ MORE +Next generation retail therapy
While brands and agencies have begun to incorporate the mobile channel into the marketing mix, for the most part, mobile is seen as a means of either enabling brand/customer ...
READ MORE +“Proliferation of e-commerce sites can be attributed to the growth of smart phones and tablets”
The Indian eCommerce industry is in version 2.0. Unlike the last time around, this time there is more buzz, acceptance and demand, which augurs well for the merchants with shops online. ...
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