There is a large 'authenticity gap' between brands and consumers, with 75 per cent of nearly 12,000 consumers surveyed across 14 markets saying that brands and companies have a ...
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Rajdeep Chatterjee, Head of Digital for Microsoft Mobile Devices Group India, feels that marketing automation and data centric consumer management will be prevalent amongst marketers. In ...
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We’ve been exposed to augmented reality for a while now. HP’s Aurasma product can add augmented layers of information and entertainment to print ads, catalogue pages or product packaging ...
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Wunderman International Japan joined forces with teamLab, a digital artist group, to use Windows products in the creation of a signature, mind-bending piece of art. This foray was also ...
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Apple and Google claimed the top positions in the Interbrand Global Brand report for the third time in a row. Valued at USD 170.276 billion, Apple increased its brand value by 43 per ...
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Bing has never really taken off in Asia. Most countries are seeing low single digital usage rates. And in China, it’s almost virtually non-existent ever since its global rebrand from MSN ...
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20 years ago this week Microsoft launched Windows 95. Ok so I know there is a big clue in the title but I was still astounded that it was so long ago. And what an event it was. They roped ...
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Google, Facebook and Microsoft are the top three brands in Asia as they generated the most digital content consumption in the region in the last twelve months. While Google lead the ...
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LinkedIn, professional networking platform, has released a list of leading international content marketers based on global content marketing score for 2015. Based on the score, Tata ...
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About 41 per cent of global consumers believe that they consciously share personal information with brands while 56 per cent believe that brands collect personal information from them ...
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