Is your business Myanmar ready?
In a nascent marketplace where local brands hold their own against foreign competitors, Apple has emerged as the most differentiated brand in Myanmar, whereas local telecom player MPT ...
READ MORE +Tag: Millward Brown
Marketers will unite sales & media touchpoints in new ways in 2016: Report
In 2016, smart marketers will adopt more sophisticated online and mobile media plans to improve synergies across the overall media mix, according to Millward Brown's predictions report. ...
READ MORE +Bank Central Asia is Indonesia’s most valuable brand
BCA (Bank Central Asia) topped the BrandZ Top 50 Most Valuable Indonesian Brands ranking, released by WPP and Millward Brown. The 50-year old consumer bank had pioneered mobile banking ...
READ MORE +Apple beats Google as ‘Most Valuable Brand’
Apple is back to being the ‘world’s most valuable brand’ reclaiming the title from Google in 2015. A BrandZ report by WPP and Millward Brown report highlighted that Apple increased its ...
READ MORE +Programmatic to encompass creative and brand in 2015: Millward Brown
Millward Brown released its annual digital and media predictions for the year ahead. The 2015 report identifies the need for marketers to empower programmatic media buying systems to do ...
READ MORE +Second-screen ad synching to rise in 2015
As ads on TV are being backed up by reminders and reinforcement messages on digital devices, such as desktops, laptops, tablets and mobiles, consumers can expect to see more linked ...
READ MORE +Successful retail brands focus on share of life, not wallet
Retail is one of the first sectors that has understood the role that digital media (web and mobile) and advertising technology (real time bidding, programmatic advertising, remarketing) ...
READ MORE +Service brands thrive in tech space as product-based struggle
Technology service companies have thrived in 2014 as compared to brands focused on products struggled. Among Millward Brown’s BrandZ Top 100 Most Valuable Global Brands ranking, the top ...
READ MORE +Google beats Apple to become world’s most valuable brand
Google has overtaken Apple to become the world’s most valuable global brand in the 2014, according to BrandZ Top 100 Most Valuable Global Brand ranking, worth USD 159 billion, an increase ...
READ MORE +TV advtg still works in APAC but smartphones is the screen of choice
The growing significance of mobile has been tabled in various discussions. While mobile handsets found way into the hands of many consumers, across spectrum, one of the interesting points ...
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