Mobile adoption rates are increasing all over the world and smartphone engagement is playing an important role in decision making process for customer purchases. Today we know where our ...
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In the year 2013, nearly 20–50 per cent of all online purchases were done via mobile devices. Advertisers have been quick to notice this shifting trend and are evolving their marketing ...
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Yahoo-owned blogging platform, Tumblr, has soft launched a new native mobile ad platform – Sponsored Trending Blogs – that promotes its blogs from advertisers to users navigating the ...
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The 7-year old microblogging platform Twitter got listed recently for an initial price of USD 26. Twitter’s successful initial public offering raised USD 1.8 billion. Its stock price has ...
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For marketers who are working hard on understanding the challenges of operating in a digital world, buzzwords have an important role to play. The buzzword of the season ends up becoming ...
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The mobile device is extensively seeing high penetration and it is only a matter of time that brands will optimise their strategies to concentrate a lot more on this medium. Internet ...
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The percentage of advertising spent on digital and mobile platforms continues to grow year-on-year. Media owners certainly have a vested interest in the budget allocation; but what if ...
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With the increasing adoption of smartphones across the country in Indonesia, brand marketers ad retailers are happy to spend money on marketing to the masses via the mobile device. One ...
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You would think that QR codes were for FMCG brands and mass market. Givenchy, the French luxury fashion and accessories has shown with its latest digtal strategy how the simple QR code ...
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ad2c, the full service mobile advertising and marketing agency has expanded its South East Asia operations by opening up its office in Indonesia. Currently Indonesia is being seen as a ...
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