Ever since the advent of smartphones and tablets, e-buyers are constantly evolving - the upshot has been an incremental effort to connect with consumers through mobiles. Consequently, ...
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As mobile takes centrestage in a user’s purchase life cycle, marketers have quickly shifted gears to maximise user engagement through mobile assets. Hence, mobile retargeting has found ...
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In the year 2013, nearly 20–50 per cent of all online purchases were done via mobile devices. Advertisers have been quick to notice this shifting trend and are evolving their marketing ...
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Mobile devices are more than just communication tools today. Globally, smartphones and tablets contribute to roughly 25 per cent of user traffic on e-commerce and travel websites. Sales ...
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