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Is Lunchtime the new Primetime?
The reality of data, technology and personalisation
#mooinsights: Programmatic TV: Television buying of the new age
A Step-By-Step Guide to Conducting An Effective Social Media Competitive Analysis
Are brands in APAC ready for the podcast explosion?

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#mooinsights: Programmatic TV: Television buying of the new age

September 12, 2019 Astha Kalbag

The world of Television was built around the concept of gross rating points (GRPs) - a rating system that was built to estimate an audience's reach tased on age and gender demographics.

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About DMA

Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.