#moosights Archives - Digital Media Marketing News

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Viu Joins Hands With Channel 3 & Amarin TV
The One Show 2021 Announces Best Of Discipline Winners
Chew To Get Your Mojo Back
60% of Singaporean Workers Willing To Retrain
Sheungyan Lo joins Wunderman Thompson

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Contributors

#mooinsights: Programmatic TV: Television buying of the new age

September 12, 2019 Astha Kalbag

The world of Television was built around the concept of gross rating points (GRPs) - a rating system that was built to estimate an audience's reach tased on age and gender demographics.

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About DMA

Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.