MSL Group India Archives - Digital Media Marketing News

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Is Lunchtime the new Primetime?
The reality of data, technology and personalisation
#mooinsights: Programmatic TV: Television buying of the new age
A Step-By-Step Guide to Conducting An Effective Social Media Competitive Analysis
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Tag: MSL Group India

Media

Will AAP’s digital amplification of anti corruption see impact nationally?

January 16, 2014 Mahua Roy

The surprise success of newly formed Indian political party – Aam Aadmi Party (AAP) struck the right cord with the youth with its single point agenda of eradicating corruption. The ...

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Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.