The digital advertising industry – with its technology, format and skills – is ever changing. However, what is constant is the need to communicate effectively with audiences. When ...
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With the growth of mobile as a medium faster than any other in the last four years, advertising formats on the medium have also grown. Unlike the borrowed banner ad format from desktops, ...
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When you are a niche publisher targeting a closed group of audience, you have to be more focused, so that you can monetise from all your hard work and premium content. By incorporating ...
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In case you hadn’t noticed, there’s been a huge ruckus around mobile ad blocking recently, and it’s been interesting to watch the finger pointing. Consumers don’t understand how content ...
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The Safari browser in Apple's latest OS, iOS 9 will come with a content blocker, which can stop images, scripts and other content from loading. It will block advertisements, cookies and ...
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Affle, the mobile marketing network, has released a whitepaper on the ad-blocker for iOS 9 version which will be launched by Apple on September 10, 2015. The application has stirred ...
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While content marketing in India is still foraying its way into the marketing and advertising industry in India, marketing agencies in India are striving to catch up to their counterparts ...
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Music entertainment is booming in India with a host of home-grown music streaming apps such as Gaana, Wynk Music, and Saavn. Each of these applications have seen the India market in a ...
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Six things you didn’t know about Native Advertising: #1. Native advertising generates up to an 82 per cent increase in brand lift. #2. Native ads that include rich media boost ...
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When I began thinking about writing this article on trends in Content Marketing, I wasn't interested in just discussing fads. I was hoping to focus on changes in the industry which are ...
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