Wonder why people smirk when you say Stella Artois, giggle when you utter Givenchy or howl laughing when you attempt Hyundai? It's maybe because these are just three of the top 30 ...
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Last year UnderArmour and their agency won a slew of Cannes Lions for their 'I will what I want' campaign, featuring Giselle Bundchen. The Harvard Business Review featured an article this ...
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Tennis superstar Sharapova has flunked a drugs test and been suspended from the sport. That's astounding in itself but the alacrity with which key sponsors such as Nike, Porsche and Tag ...
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Mobile apps have officially exploded. Stumble into any of the appstores and you are greeted with literally millions of apps that you can download on your smartphones. The reason is ...
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What makes Cricket a religion in India? If you look at the marketing and adverting universe in India, -there is a large inflow of funds which is lending the holy status to the sport. Over ...
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If there’s any evidence that gamification has hit its hype peak, this is it. Gartner made a prediction in 2011 that by 2015, more than 50 per cent of companies that manage innovation ...
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ICC Cricket World Cup 2015, dubbed as the first truly digital Cricket World Cup, has already taken over social media, especially when high-interest teams are on the field. A MEC analysis ...
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In the Branded Content and Entertainment category at Cannes Lions International Festival of Creativity, Asia Pacific agencies have bagged six Lions in all. This includes four Silver Lions ...
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It should spell good news for the region that in all agencies from Asia Pacific bring home 24 Cyber Lions. Last year, the count was at 19. This year the tally include two Gold Lions, ...
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The most engaging brands on LinkedIn recognise the opportunity to do more than recruiting. These brands are using LinkedIn to share brand marketing, company values, and product updates, ...
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