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Tag: ntegral Ad Science (IAS)

Mobile

New biometric study shows a halo effect for ads

July 18, 2019 DMA News Desk

The latest biometric research released by Integral Ad Science (IAS) showed neurological evidence that an ad's environment has a dramatic impact on how people react to the ad. The research ...

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Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.