Native video ads perform better: Study

Purpose-built, native video ads drove significant lift for brands, as the native, in-feed, auto-play videos grew rapidly, according to a joint study by Opera Mediaworks and comScore. The ...
READ MORE +Purpose-built, native video ads drove significant lift for brands, as the native, in-feed, auto-play videos grew rapidly, according to a joint study by Opera Mediaworks and comScore. The ...
READ MORE +Smartphone usage in Asia Pacific continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and apps approaching global averages, according to ...
READ MORE +Following the unprecedented growth of mobile in India, marketers in the mobile-first country are betting high on the video story in India with improvements in the technological space. To ...
READ MORE +Mobile advertising data from first quarter (Jan-Mar) of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8 per cent share of total revenue generated on the ...
READ MORE +The famous "year of mobile" came and left, even as the medium continues to be a focal point of interest for all concerned, and arguably still needs to be decoded from a marketing ...
READ MORE +It is going to be a very busy year for Opera Mediaworks in Asia Pacific. The appointment of a regional lead to increase revenue, strengthening teams, foraying into new markets and ...
READ MORE +The Apple Watch will create new ways for brands to connect with consumers on the go Why? Because the Apple Watch is a new medium for apps, across a broad range of content from health, ...
READ MORE +Opera Mediaworks has appointed Vikas Gulati as Managing Director for its Asia operation. Prior to this, Mr Gulati worked as Vice President, Southeast Asia of Vserv, the mobile marketing ...
READ MORE +Opera is all set to acquire AdColony, a mobile video advertising platform, to deliver mobile video advertising to publishers and advertisers with a combined reach of more than 700 million ...
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