Purpose-built, native video ads drove significant lift for brands, as the native, in-feed, auto-play videos grew rapidly, according to a joint study by Opera Mediaworks and comScore. The ...
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Smartphone usage in Asia Pacific continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and apps approaching global averages, according to ...
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Following the unprecedented growth of mobile in India, marketers in the mobile-first country are betting high on the video story in India with improvements in the technological space. To ...
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Mobile advertising data from first quarter (Jan-Mar) of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8 per cent share of total revenue generated on the ...
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The famous "year of mobile" came and left, even as the medium continues to be a focal point of interest for all concerned, and arguably still needs to be decoded from a marketing ...
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It is going to be a very busy year for Opera Mediaworks in Asia Pacific. The appointment of a regional lead to increase revenue, strengthening teams, foraying into new markets and ...
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The Apple Watch will create new ways for brands to connect with consumers on the go Why? Because the Apple Watch is a new medium for apps, across a broad range of content from health, ...
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Opera Mediaworks has appointed Vikas Gulati as Managing Director for its Asia operation. Prior to this, Mr Gulati worked as Vice President, Southeast Asia of Vserv, the mobile marketing ...
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Opera is all set to acquire AdColony, a mobile video advertising platform, to deliver mobile video advertising to publishers and advertisers with a combined reach of more than 700 million ...
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