The WFA has made major changes to its structure in order to encourage adoption of the measures set out by its Global Media Charter. First, it has appointed Gerry D’Angelo (pictured), ...
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To Indonesians, the holy month of Ramadhan means a time of reunion with loved ones. Millions of Indonesians travel home to be with their parents and enjoy the festivities. However, in ...
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It should spell good news for the region that in all agencies from Asia Pacific bring home 24 Cyber Lions. Last year, the count was at 19. This year the tally include two Gold Lions, ...
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The Corporate world globally has shown heartwarming support to rebuilding Philippines post the Haiyan destruction. The typhoon that struck Philippines in early November, killed almost ...
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After 80 years of telling men about the best shave they can get with Gillette, BBDO will no longer help the brand to do so. Now it is Grey Group’s turn to tell the men across the world ...
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Procter&Gamble, one of the leading global consumer products marketing companies globally is bolstering its mobile marketing and customer engagement strategies to attract the new ...
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It is the sporting event that every one of us is waiting for. Olympics 2012 is also the space that brands are looking at to engage with the consumer one way or another. It does not matter ...
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The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, has announced its new Board of Directors and Executive Committee for Asia ...
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The London 2012 Olympics is being termed by many as the first digital Olympics with many brands and sports marketers going to the digital media to promote the game, the brands and the ...
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