The world of Television was built around the concept of gross rating points (GRPs) - a rating system that was built to estimate an audience's reach tased on age and gender demographics.
A McKinsey report on The State of Global Media Spending projects CAGR for Digital Advertising from 2014 through to 2019 to be at 12.7 per cent. That is the fastest growing medium. Print ...
With TV viewing habits evolving as tablets and smartphones become mediums to consume television content, marketers are also going beyond TV and looking at streaming sites to reach ...
The development of the global programmatic market and ecosystem in 2015 will be motivated by three key driving forces, a report by Magna Global highlighted. Firstly the programmatic ...