2018 is the year to realise the promises of effectively integrating data, tech and creativity to truly understand consumer journeys, and engage audiences in meaningful ways, that lead to ...
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Brands are continuing to increase their ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency, a new study from the World Federation ...
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We recently worked with a major publisher in the Philippines on a private marketplace (PMP) deal, which they wrongly assumed was a programmatic guaranteed deal simply because these terms ...
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The next phase of ad tech will revolve around two major themes – control and transparency. These elements will allow agencies and advertisers to be more effective with their campaigns, ...
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Last year was a tumultuous year for digital advertising in Southeast Asia and APAC, and we can expect this turbulence to continue into 2018 as platform companies jostle for the upper ...
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Sizmek Inc., the buy-side advertising platform delivering impressions that inspire, will now offer full transparency across its AI-enabled platform. The decision is designed to empower ...
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As noted futurologist Roy Amera observed in 2006: “We tend to overestimate the effect of a technology in the short run, and underestimate the effect in the long run.” Never have these ...
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Zenith has come out with its latest report on Programmatic Marketing Forecast. As per the report two thirds of the world’s digital display advertising (67%) will be traded ...
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Video is everywhere and is continuing to gain popularity over text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch ...
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IAB Australia has launched The Native Playbook and The Programmatic Playbook, both designed to drive best practice, encourage commonality of language and help educate marketers on rapidly ...
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