2018 is the year to realise the promises of effectively integrating data, tech and creativity to truly understand consumer journeys, and engage audiences in meaningful ways, that lead to ...
Brands are continuing to increase their ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency, a new study from the World Federation ...
We recently worked with a major publisher in the Philippines on a private marketplace (PMP) deal, which they wrongly assumed was a programmatic guaranteed deal simply because these terms ...
The next phase of ad tech will revolve around two major themes – control and transparency. These elements will allow agencies and advertisers to be more effective with their campaigns, ...
Last year was a tumultuous year for digital advertising in Southeast Asia and APAC, and we can expect this turbulence to continue into 2018 as platform companies jostle for the upper ...
Sizmek Inc., the buy-side advertising platform delivering impressions that inspire, will now offer full transparency across its AI-enabled platform. The decision is designed to empower ...
As noted futurologist Roy Amera observed in 2006: “We tend to overestimate the effect of a technology in the short run, and underestimate the effect in the long run.”
Never have these ...
Zenith has come out with its latest report on Programmatic Marketing Forecast. As per the report two thirds of the world’s digital display advertising (67%) will be traded ...
Video is everywhere and is continuing to gain popularity over text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch ...
IAB Australia has launched The Native Playbook and The Programmatic Playbook, both designed to drive best practice, encourage commonality of language and help educate marketers on rapidly ...