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Is Lunchtime the new Primetime?
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A Step-By-Step Guide to Conducting An Effective Social Media Competitive Analysis
Are brands in APAC ready for the podcast explosion?

Tag: Prosumers

Marketing

What are the factors critical to a brand’s success?

April 8, 2014 Noor Fathima Warsia

What should brands worry about when they are dealing with consumers in a digitised world? When online shopping is an opportunity, when the number of choices to consumers is unprecedented ...

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Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.