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Is Lunchtime the new Primetime?
The reality of data, technology and personalisation
#mooinsights: Programmatic TV: Television buying of the new age
A Step-By-Step Guide to Conducting An Effective Social Media Competitive Analysis
Are brands in APAC ready for the podcast explosion?

Tag: Rushit Jhaveri

Content marketing trends to watch out for in 2019

January 17, 2019 Team IAB

Going into 2019, content marketing seems to be all the buzz, but it isn’t exactly a new concept. One of the earliest forms dates to the 1930’s when one company would sponsor program ...

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Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.