“Christmas came early for Sapient share owners,” WPP’s Chief, Sir Martin Sorrell, made this remark on the recently concluded Publicis-Sapient deal. While Mr Sorrell calls the Publicis ...
Publicis Groupe’s global acquisition of Sapient in a USD 3.7 billion all-cash deal witnessed its fair share of news frenzy in India. Through this deal, Publicis seeks to leverage ...
Most top grade retailers today understand the need for consumer engagement via digital medium. They are also spending some amount of money in making their brand digitally available to the ...