Last week the Internet giant announced a major overhaul of it corporate structure by creating a holding company they’re calling Alphabet. This will basically consist of a collection of ...
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Asia-Pacific and Japan region outpaced all other markets in terms of the growth rates in paid search advertising spend, clicks and impressions, especially on mobile devices. ...
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This week it was announced that Twitter and Google struck a deal that now lets Google to start allowing tweets to show up in its search results once they are posted. Clearly for Twitter, ...
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Google Search has seen a decrease in its share in December 2014, while Yahoo’s figures grew to its highest US share over the last five years. According to data by analytics firm ...
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Last week, Google began testing banner ads within search results in the United States. This followed changes to the Google ad rank algorithm, which now favours advertisers using visual ...
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UPDATE FROM THE AUTHOR: Baidu has recently received a lot of adverse feedback from China’s leading agencies like Mindshare. The feedback has been around the methodology in defining a ...
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Internet users in Asia Pacific continue to grow at a much faster pace than any other market. A report from comScore, Southeast Asia Digital Future in Focus 2013, states that six countries ...
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Brands looking to make their mark in the Thai market should focus on audience buying rather than media buying. This was a key message at the recently held digital conference FOCAL 2013 by ...
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