As marketers gain access to an increasingly large repertoire of tools, post timings still remain a tried and true, cost efficient method of maximising reach. So then, comes the ...
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Would it surprise you if I said that 60 per cent of the CEOs on the Fortune 500 didn't have any kind of presence on any social media platform? Well according to research from CEO.com and ...
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Facebook's total revenue grew 47 per cent over USD 40 billion in 2017 while fourth quarter total ad revenue was USD 12.8 billion, up 48 per cent. Mobile advertising accounted for ...
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Hiding in the corner office, avoiding employees and customers, has always been a sure-fire way to reinforce a leader’s unpopularity. Not being on social media is the 21st century ...
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Asia-Pacific’s advertising market will grow by 5.9 per cent in 2018, to USD 165 billion, according to Magna's winter forecast. APAC maintained its position as the second largest region ...
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Instagram now has more than two million monthly active advertisers, doubling its advertiser base in the last six months. Mobile video drives growth for the platform as the company data ...
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With the increasing popularity of social, even major news brands find more users coming from the medium than their own websites. According to GlobalWebIndex's survey, across 25 named ...
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Measurability, third party verifications and brand safety are only some of the concerns that marketers and people at large have challenged Facebook with, in the last year. At the ongoing ...
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Design and creativity are key differentiators for businesses to stay ahead of their competitors and deliver the best experiences for their customers, a new research from Adobe ...
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As Instagram Stories completed one year, the company's internal data found that teens are the strongest consumers and producers of this format. Teens consume four times more Stories per ...
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