The internet is a place of contrasts. While there are a lot of well-designed and highly efficient websites, it plays host to a lot of poorly constructed, dysfunctional ones as well. With ...
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Big successful brands need to make sense of all the chatter that happens around them on social media. They need to come across as social by engaging with their audience and responding to ...
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Less than week for the month to end. So, are you eagerly waiting for Twitter to lift the 140 characters limit under direct messages (DM) which will allow you to send long private messages ...
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“Email marketing is a tool that cannot be ignored anymore as it is one of the first digital ways to communicate with people individually, creatively, without intrusion and yet more ...
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Marketers in the new age advertising are engaged in the buzz around social media marketing strategies. In 2014, marketers in India were seen exploring the new platforms such as LinkedIn ...
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Social media is emerging as an integral component in brands’ marketing strategy in India. An Ernst &Young study, ‘Social Media Marketing India Trends’, has further reiterated the ...
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When Facebook announced this week that it will reduce ‘overly promotional’ content, it meant that brands need to think of a new policy of using the organic reach of Pages on the social ...
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Ahead of the holiday season, Facebook is urging small and medium businesses (SMBs) to use the social media platform as a tool to increase sales. In a research from last year’s holiday ...
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Social media marketing is evolving, as marketers are slowly unraveling the power of social media and its impact on marketing. At its current stage social media marketing is not about ...
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The year 2014 may be remembered by digital marketers everywhere as the year when social media ceased to become a free-to-play platform. Today, the three big social networks – Facebook, ...
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