According to research, 40 per cent of the world's population is online and networked on some social platform. One in every four minutes of an individual is spent on one of these social ...
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If you are a brand in India looking to go all out with your social media communication plans, then it makes sense to look MSLGROUP’s newly launched global digital and social practice, ...
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Transitions Optical, the company that develops technology for photochromic lenses, has given its digital mandate to PHD Singapore. The agency will head its regional digital and social ...
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Catcha Media Berhad is merging its certain assets with Says Sdn Bhd, the owner of Says.com to create what the agencies claim to be one of Malaysia’s largest digital advertising groups in ...
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It is a known fact that the banks are financial services companies are the fastest growing segment to adopt mobile medium, and the internet to reach out to consumers. Recently Standard ...
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2013 is the year for Coca Cola to go all out with its innovative campaigns in the digital and mobile space that pulls in the consumers and keep them engaged with the brand. This is part ...
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As a beauty brand in India Maybelline has a very high brand recall, and it often comes up with unique digital campaigns to get the girls hooked on to new products and fashion trends. This ...
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It is always quite a challenge for banks to tap into high net worth individuals, who are mostly busy executives with little time to spare, so getting their attention and engaging them can ...
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As a part of its digital program to tap into the Chinese tourist segment, Auckland Airport has partnered with China’s leading social media website Sina Weibo. This will allow the Airport ...
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“There is no mistaking the sound you hear when you open a bottle of Coca-Cola,” says Leonardo O’Grady, ASEAN IMC director, The Coca-Cola Company. That is why the iconic soft drinks brand ...
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