Southeast Asians are the heaviest users of Facebook – 69 per cent watch or read something on the site every day, compared to 51 per cent globally. Even in the US the figure reached just ...
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Desktop pre-roll continues to be the preferred ad format for advertisers in Southeast Asia, most notably in Thailand and Vietnam where it saw 90 per cent of impression share, according to ...
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Marketing automation is a priority for many marketers in Southeast Asia as half of them are using some form of it. This was highlighted in the State of Email and Marketing Automation ...
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After an anticipated slow first quarter, global audience data usage increased 62 per cent in the second quarter from Q1 and Asia-Pacific grew 81 per cent, according to data by Eyeota. ...
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Mobile is quickly becoming an importance interface for shopping as mcommerce activity is growing worldwide with Japan, the UK and South Korea seeing the most retail ecommerce ...
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Marketing and communication jobs have experienced a decline in growth as online recruitment decreases year-over-year in Singapore, Malaysia and the Philippines. According to data ...
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Programmatic introduces transparency and control to the complicated online ad market. It gives buyers visibility over what they’re buying, helping to ensure ads appear in high-quality, ...
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As advertisers sought to reach out to consumers who use smartphones as their primary media screen, mobile video programmatic markets in four major Southeast Asian markets grew by 20 per ...
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Mobile usage is constantly on the rise in APAC as the best web sites in the region see more than 50 per cent of their visitors coming from smartphones. APAC is ahead of US in key mobile ...
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We are entering the new age of ecommerce now, that of m-commerce. From social to shopping, mobile is now our preferred screen for all purposes. But are we ready for shopping only on our ...
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