Swati Bhattacharya Archives - Digital Media Marketing News

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Is Lunchtime the new Primetime?
The reality of data, technology and personalisation
#mooinsights: Programmatic TV: Television buying of the new age
A Step-By-Step Guide to Conducting An Effective Social Media Competitive Analysis
Are brands in APAC ready for the podcast explosion?

Tag: Swati Bhattacharya

Agencies

Dentsu revisits ‘Indian mothers’; launches MAMA Lab

March 5, 2015 DMA News Desk

In the new age of advertising, the elusive youth TG continues to be an important part of the marketers' growth strategy. As youth redefines conventional audience ...

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About DMA

Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.