Unilever took the top spot for most effective marketer globally as well as in Asia Pacific in the 2017 Effie Effectiveness Index. In other global categories, Vodafone, WPP, BBDO ...
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Mindshare, the global media agency network, has appointed Panduranga Mattu, as Mindshare’s new Unilever Lead in Thailand. With 10 years of experience in media across two continents, Mr ...
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Wrapping up nearly a year long media review, part of Unilever’s policy to evaluate its agency partners periodically, the company has decided to continue with it agency of records – ...
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Henry Tajer The industry has been in a fast-paced evolution for the last decade, and this itself has created innovations - Henry Tajer, Global CEO, IPG Mediabrands observed this as a ...
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Nikki Mendonca In any conversation around the need to include diverse talent and women in leadership teams, the discussion begins with the absolute need to do so. Various studies have ...
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The Spikes Asia Festival of Creativity has awarded Unilever as the 2015 Advertiser of the Year. The award recognises clients that continuously distinguish themselves by inspiring ...
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We no longer go online; we live online. This change has fragmented the consumer decision journey into hundreds of real-time, intent-driven micro-moments. Being constantly connected has ...
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During the first three days of Cannes Lions festival, Facebook was the brand most associated with the festival from June 21-23, according to data released by Amobee. At the festival, ...
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For Keith Weed, the Chief Marketing & Communications Officer of Unilever, the growth of technology does not take away from the basic fundamental approach of placing people at the ...
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It is widely agreed that marketing strategies need not alter the basic of advertising quoted in the textbooks but their approach has to be tweaked in order to blend with the audience of ...
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