Global ad spend growth will reach +3.8 per cent in 2019, following +4.1 per cent in 2018, taking total investment to USD625 billion, according to Dentsu Aegis Network’s latest advertising ...
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With time spent on mobile increasing, more and more brands are looking to engage with consumers through the platform. In a mobile world, brand building and direct response (DR) campaigns ...
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It’s no secret that digital video is big business in Asia Pacific. According to eMarketer, the region accounted for some 1.1 billion digital video viewers in 2017. And there are no signs ...
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Facebook's total revenue grew 47 per cent over USD 40 billion in 2017 while fourth quarter total ad revenue was USD 12.8 billion, up 48 per cent. Mobile advertising accounted for ...
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With the start of the new year, we at Instagram, wanted to share some predictions for 2018. These are based on the consumer behaviours we've seen in 2017 from our 800m strong community, ...
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2018 will mark the 10 year anniversary for both the Apple App Store and Android market. Since the first wave of apps were published in 2008, they have impacted the lives of people on an ...
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Asia-Pacific’s advertising market will grow by 5.9 per cent in 2018, to USD 165 billion, according to Magna's winter forecast. APAC maintained its position as the second largest region ...
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Sizmek Inc., the independent buy-side advertising platform has partnered with DoubleVerify, comScore and Integral Ad Science (IAS) to grant advertisers greater workflow efficiency for ...
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Facebook continued it's revenue growth in the third quarter of 2017 as it recorded a total revenue of USD 10.3 billion, up 47 per cent or 45 per cent on a constant currency ...
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Instagram now has more than two million monthly active advertisers, doubling its advertiser base in the last six months. Mobile video drives growth for the platform as the company data ...
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