People in China discover OTV content outside of OTV platforms. Internet search (41 per cent) and WOM (37 per cent) are the top sources for people to discover new content, a new study by ...
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New ad formats on digital such as video, interstitials and native have become ubiquitous, a MoPub Twitter report highlighted. While banner ads continue to dominate app monetisation ...
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We no longer go online; we live online. This change has fragmented the consumer decision journey into hundreds of real-time, intent-driven micro-moments. Being constantly connected has ...
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Of the 13 million Australians who use Facebook monthly, over nine million use the platform daily and access it on mobile. Mobile is the first screen for Australians and one out of every ...
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Following the unprecedented growth of mobile in India, marketers in the mobile-first country are betting high on the video story in India with improvements in the technological space. To ...
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People today are watching more video content than ever before. Whether short-form or long-form, video is becoming available to an increasing number of people across additional devices ...
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Google has launched the Video Analytics Page in AdWords for Video to help marketers track their video ad campaigns. The revamp will offer more YouTube Analytics-style performance metrics ...
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Video content will account for over half of all mobile data consumption in India in the next two to three years, as per the latest report by consultancy Deloitte on India's technology, ...
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Internet users in Asia Pacific continue to grow at a much faster pace than any other market. A report from comScore, Southeast Asia Digital Future in Focus 2013, states that six countries ...
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Digital Marketing Strategies of a Luxury Brand Starwood Hotels & Resorts' Regional Digital Director Janice Chan takes the first shot in the "points and perks war" before changing ...
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