Vine star Zach King kicked off Social Matters in Hong Kong with behind-the-scenes insights into how the filmmaker creates powerful and engaging videos. Mr King, who has over 2 million ...
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The age of digital engagement is so far upon us, most marketers can barely remember a time it didn’t exist. And it’s not just for big companies or tech-savvy marketers – businesses of all ...
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Social commerce is no Amazon-killer. It is also not just about simple click-to-buy. In these evolving times of social media, social commerce is more about product inspiration, curation, ...
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For many industry observers, the year ahead is going to be about videos. It was hence no surprise when Twitter’s video offer, Vine, brought in its New Year by giving users one more way to ...
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Last week was an interesting one for messaging services with social platforms exploring the combination of images and instant messaging. Twitter announced its decision to allow images in ...
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Mobile users in Asia Pacific are contributing significantly to the growth of the medium globally. The growing penetration of smartphones increases the potential of mobile as a marketing ...
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It was yet another important day for Facebook when it announced the launch of videos on Instagram, a direct rival to Twitter’s video app that it had acquired earlier in the year, Vine. ...
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