The NBA, WeChat, and Air Jordan were the top most associated brands with Chinese New Year this year globally, according to data released by Amobee. They were followed by Disneyland and ...
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Few days ago, WhatsApp made a surprising announcement on its willingness to open its platform to businesses and allow users to interact with their favourite brands directly within the ...
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Mobile messaging has been on the rise but in the case of markets such as China, it is transforming into becoming a business driver for offline initiatives. The situation also poses new ...
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India is already dubbed a mobile-first market not only because of the number of handsets in the country or the growth of smartphones but also because of the manner in which consumers are ...
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In the digital marketing world, mobile marketing and internet have been the buzzwords in India with mobile messaging services mushrooming on back of increased internet penetration and ...
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This past week we saw the launch of the first leg of London Fashion Week (LFW). This event is held twice a year where everyone who’s anyone in the fashion scene is in attendance to get a ...
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Girls, it’s shopping time. L’Oreal kicked off the New Year in style at the recent Golden Globes held on January 11, 2015 in Los Angeles. In another effort to push the discourse around ...
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Do you keep logging on to Goggle Play store or Apple’s App store for checking newly launched gaming apps and does similar behaviour work for customised mobile app for brands such as ...
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With the rise in smartphone penetration in Indian and the number of mobile internet users reaching 173 million by the end of December 2014, marketing through mobile apps can play a ...
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India has experienced a 113 per cent increase in the number of people utilising mobile messaging tools since 2013. According to Global Web Index’s study, 79 per cent of the online ...
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