The WFA has made major changes to its structure in order to encourage adoption of the measures set out by its Global Media Charter. First, it has appointed Gerry D’Angelo (pictured), ...
READ MORE +
Brands are continuing to increase their ad spend via programmatic channels, despite widely publicised concerns about brand safety and transparency, a new study from the World Federation ...
READ MORE +
As the countdown to the implementation of General Data Protection Regulation (GDPR) in European Union comes closer, a new survey of global marketers highlights the need for brand ...
READ MORE +
Marketers could be forgiven for feeling overwhelmed. New challenges appear to emerge every day – new platforms, new concerns about brand safety, new issues with our agency partners. ...
READ MORE +
Mobile messaging has been on the rise but in the case of markets such as China, it is transforming into becoming a business driver for offline initiatives. The situation also poses new ...
READ MORE +
World Federation of Advertisers (WFA) has identified seven key ways that brand marketing is most likely to annoy consumers. Social media agency, We Are Social, conducted a detailed ...
READ MORE +
Over the years, the agency and client relationships have seen significant changes, some of which are better understood with the evolving remuneration model of the business. The World ...
READ MORE +
The World Federation of Advertisers (WFA) has named its new leadership team with 12 fresh appointments to its executive committee and other senior positions. The Executive Committee is ...
READ MORE +
The World Federation of Advertisers (WFA) and the Australian Association of National Advertisers (AANA) are gearing up for the 2014 Global Marketer Conference, which will be held in ...
READ MORE +
