WPP AUNZ has unveiled WPP’s Global Retail Practice called The Store in Australia/NZ. The Store coordinates all of WPP AUNZ’s holistic path to purchase marketing services under one central ...
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In a nascent marketplace where local brands hold their own against foreign competitors, Apple has emerged as the most differentiated brand in Myanmar, whereas local telecom player MPT ...
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Times were definitely a-changin' in 2015 with marketers reviewing their accounts with agencies to make sure they had the best fit. The account review wave was termed as 'Mediapalooza'. ...
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With an average of more than three acquisitions happening around the world every month, the year of 2015 seemed to be a year of consolidation. Or was it? Conglomerates like Dentsu Aegis ...
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In the face of the China crisis, troubled waters in various other markets including Brazil and Russia, the dialling down of optimism in India, amongst all other challenges of the global ...
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WPP reported revenue growth of 6.8 per cent, with like-for-like growth of 4.9 per cent, 1.5 per cent growth from acquisitions and 0.4 per cent from currency, reflecting the weakness of ...
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BCA (Bank Central Asia) topped the BrandZ Top 50 Most Valuable Indonesian Brands ranking, released by WPP and Millward Brown. The 50-year old consumer bank had pioneered mobile banking ...
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During the first three days of Cannes Lions festival, Facebook was the brand most associated with the festival from June 21-23, according to data released by Amobee. At the festival, ...
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Apple is back to being the ‘world’s most valuable brand’ reclaiming the title from Google in 2015. A BrandZ report by WPP and Millward Brown report highlighted that Apple increased its ...
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Kuvera, a wholly owned WPP company specialising in ecommerce in China, and Paipai, China’s social commerce platform on mobile and a wholly owned subsidiary of JD.com, have signed an ...
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