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Tangrams names 2019 Jury Presidents

APAC’s largest strategy and effectiveness awards, Tangrams has announced its four Jury Presidents to lead the effectiveness, media strategy, digital strategy, data & analytics and ecommerce juries.

Tangrams Awards will open for entry on 17 April in line with Spikes Asia, allowing entrants to work on entry submissions for a single piece of work simultaneously rather than multiple times throughout the year for recognition of strategy & effectiveness as well as creative excellence. Tangrams judging and winners’ awards show take place during Spikes Asia Festival of Creativity in Singapore, from 25 to 27 September 2019.

Jury Presidents

Jury panel Name Company Job title
Effectiveness Anindya Dasgupta Fonterra Head – Global Consumer Business & CMO
Media Strategy Sindhuja Rai Mondelēz International Director, Media, Asia Pacific, Middle East & Africa
Digital Strategy James Keady Citi Director Digital Engagement
Data & Analytics and e-Commerce Michelle Wong McDonalds Global Franchising Limited Singapore Branch Director, CRM & Analytics (Global Marketing)

Commenting on the appointments, Joe Pullos, Festivals Director, says“Winning a Tangram is not an easy thing to do, and that’s why we’re hugely honoured to have such a formidable team of Presidents leading each jury panel for Tangrams in 2019 to uphold our rigorous judging process. Entrants can look forward to having their campaigns reviewed by global industry experts on strategy and effectiveness. A win at Tangrams means your work is truly the best in the region”.

The full list of Tangrams jury members will be announced in May.

Anindya Dasgupta, Head – Global Consumer Business & CMO for Fonterra will lead the Effectiveness Jury. Anindya heads the global consumer business for Fonterra. Prior to this, he was with the Global Beverages group in Pepsico in New York, leading marketing for APAC etc.

“In the clutter of communication, some brands stand out – which allows them to become not just a part of the consumer’s mind, but of their daily life experiences. We will be judging the best in class work in this area as part of the Effectiveness jury.”

Sindhuja Rai, Director, Media, Asia Pacific, Middle East & Africa for Mondelēz International will preside over the Media Strategy Jury. Sindhuja works closely with brands and markets to activate their strategic priorities across the region. She is responsible for leading and developing partnerships, internal capabilities and strategies across all forms of consumer connections including digital, TV, e-commerce, print and outdoors.

“Media is a critical lever of driving business growth in today’s dynamic media ecosystem. I’m really excited to be working with Tangrams to recognize amazing work that marries creativity with business results.”

James Keady, Director Digital Engagement for Citi will lead the Digital Strategy Jury. James has had experience in leadership rolesthroughout APAC & Europe leading teams across digital media, online retail, social, customer experience and data driven marketing. He has a breadth of experience across Technology, FMCG, Finance, Automotive and Luxury. James is also on the editorial board of US Journal of Digital & Social Media Marketing and speaker at various events across the globe.

“Excited to be part of the team and opportunity to judge the great work happening across Asia in 2019, all the best to the entrants.”

Michelle Wong, Director, CRM & Analytics (Global Marketing) for McDonalds Global Franchising Limited Singapore Branch will head the Data & Analytics and e-Commerce Jury. Michelle is part of the McDonald’s Global Media, CRM and Merchandising team that aims to unlock the full value of all McDonald’s customers through data. Her vision is that “Today we serve close to 69 million customers in over 100 countries on a daily basis. Tomorrow, we want to have personal conversations with these customers”. Her team is focused on using the data they have on customers to create value, utility and meaningful experiences.

“What separates the forerunners will be how they democratise data into every business unit to power individual and collective decisions. Because if not, even data has an expiry date.”